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Social Listening- Bath & Body Works

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          Bath & Body Works is a pretty popular brand known for its good fragrances and body care. It seems people have been having problems with their car fresheners and house fresheners destroying paint or their dashes. It seams to leak out and then take off whatever paint or wood it sits on. On the bright side Bath & Body Works will pay for the damages but I would not recommend these to buy. An esthetician on TikTok also does not think their products are good for you either. I personally have researched this a bit and the lotions with shea butter or vitamins in it seem to be the healthiest to use. The stronger odored ones such as "Sunflower" are not good for your skin, they may smell nice but not worth it. As usual people love the Dupes, Shea Butter Hand Creams, Lotions, and Candles. Another thing I noticed is they are now producing hair care items. Again they smell nice, however are not good and they can lead to hair loss or oily hair.  ...

Marketing in the news: Applebee’s taps NFL star as undercover server to promote new burger

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As a current Applebees employee, I thought this ad was very interesting. I would not have expected Applebees to partner up with Team Whistle and with NFL players to market their company. I personally liked the ad because of the fun way Brandon was able to interact with the customers, and his fellow servers. I have been at Applebees for a year and can say our servers can somewhat put out this energy at our local Corvallis Applebees. This is definitely a unique experience for these customers, to see a NFL player they admire or like in such a common situation. This catches them off guard and makes them question who Brandon is at first and when they realize it they get excited and happy to be there. This also catches the viewer's attention because Brandon seems to love the ' whole lotta of bacon burger' which makes customers more interested in Applebees. The customer connection with the employee Brandon is also very intriguing because in my opinion when I go to a restaurant I w...

About Me:

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    Here is a picture of me at the Goth Babe concert in Portland last summer.  I went with my best-friend an had an amazing experience.     Hi my name is Kimmy Betts, I am a 21 year old freshman at LBCC. I am a business major with the intent of making my own interior design business. I am taking this marketing class because it seems interesting to me and will give me a good idea in the future about how the marketing world works. I can also learn how I will be able to market my business in the coming years. My mom also runs her own small business that is making small intricate paper hot air balloons, and I would like to use the knowledge I get from this class to help her market her wonderful creations.       This is my return to college, I was formally at OSU campus in Bend as well as Corvallis. It feels refreshing to go to a community college that is so welcoming and helpful.      In my free time I like to go on coffee outings ...